Senior Marketing Manager

Employment Type: Full-time, Remote (B2B / Self-employed)
Project: Commpeak

About Commpeak:

Commpeak is a leading cloud communications platform that helps businesses connect with customers through voice, messaging, and omnichannel communication solutions. Trusted by global businesses, we combine innovative technology with a data-driven approach to help companies scale their customer engagement.

About the Role:

We’re looking for a Senior Marketing Manager to become our first in-house marketing expert, fully embedded within the Product team. This is a hands-on role with high ownership, where you’ll be responsible for driving marketing strategy and execution across acquisition, conversion, and retention.

Responsibilities:

• Own and execute marketing initiatives across SEO, GEO, PPC, and brand marketing.
• Build, manage, and optimize paid campaigns across Google, LinkedIn, Bing, and other relevant platforms.
• Monitor daily performance metrics, including spend, leads, sign-ups, and conversions.
• Conduct SEO audits and drive improvements from analysis to implementation.
• Lead A/B testing and conversion rate optimization initiatives.
• Partner with Sales to improve lead quality and with Customer Success to increase LTV and reduce churn.
• Brief and collaborate with Content and Design teams on campaign assets and experiments.
• Report on marketing performance, ROI, and key initiatives to stakeholders.
• Propose new growth initiatives and execute them autonomously.

Requirements:

• 5+ years of B2B marketing experience.
• Experience working in companies with 100+ employees.
• Proven ownership of marketing budgets and performance reporting.
• Strong hands-on expertise in: SEO, PPC, GEO (Generative Engine Optimization) (mandatory)
• Strong analytical mindset with experience in A/B testing, funnel optimization, and ROI measurement.
• Excellent cross-functional communication skills.
• Experience working closely with Product, Sales, and Customer Success teams.

Tools & Platforms:

• Google Ads
• LinkedIn Ads
• Google Analytics
• Google Search Console
• SEO and performance analytics tools

Strong Plus:

• Experience in the VoIP, telecommunications, or voice-tech industry.
• Experience being the first or sole marketing hire in a growing company.
• Success Metrics

Primary Metrics:

• LTV
• Marketing ROI

Supporting Metrics:

• CAC
• Conversion rates
• Funnel performance
• Lead quality
• Customer retention and churn

What We Offer:

• Fully remote work environment.
• B2B / self-employed cooperation model.
• Accounting assistance and support.
• Company-provided equipment.
• Budget for courses and professional development.
• Team events and workshops.
• Strong HR support and people-first culture.

Growth Opportunity:

Once you’ve demonstrated impact, you’ll have the opportunity to hire and mentor a Junior Marketing Manager and help build the marketing function.

Hiring Process:

• Recruiter Screen
• Interview with Head of Product
• Skills Assessment
• Final Interview with the Co-founder and the Team